– I acted as a technical leader during a Marketing Cloud implementation project, carrying out the discovery process with the client to identify their needs and key points for the implementation of each module of the platform. Worked on the Setup of Marketing Cloud accounts and IP Warm-up.
– Development and implementation of content in E-mails, Cloud Pages and forms using HTML, JavaScript and AMPscript.
– SFMC integration with Sales and Service clouds using Marketing Cloud Connect.
– Data management and audience segmentation with Audience Builder and SQL through Automation Studio activities.
– Elaboration of reports and dashboards for KPI analysis using Datorama and Email Studio reports.
– Development of Journeys in Journey Builder using most of the activities available in the standard module, as well as journeys integrated with Sales and Service Clouds.
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I acted as a technical leader during a Marketing Cloud implementation project, carrying out the discovery process with the client to identify their needs and key points for the implementation of each module of the platform.
Worked on the Setup of Marketing Cloud accounts and IP Warm-up. Development and implementation of content in E-mails, Cloud Pages and forms using HTML, JavaScript and AMPscript. SFMC integration with Sales and Service clouds using Marketing Cloud Connect. Data management and audience segmentation with Audience Builder and SQL through Automation Studio activities. Elaboration of reports and dashboards for KPI analysis using Datorama and Email Studio reports. Development of Journeys in Journey Builder using most of the activities available in the standard module, as well as journeys integrated with Sales and Service Clouds.
Audience segmentation using the Teradata SQL tool and creation of Data Extensions with the selected audience, customization and implementation of campaign content using Content Builder and AMPscript, sending and maintaining campaigns via SMS, E-mail, and Push
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